As a company for app development, we get many requests and ideas concerning Apps. Therefore, we have a comprehensive overview of what is in demand on the market, and what are the customer expectations. Often, such expectations are not realistic and preclude success. We have designed a series of articles that can be read on Mobile Zeitgeist. In these texts, we have put together the most important questions that you should ask yourself before implementing an app idea.
Mobile Enterprise is becoming increasingly important for German companies. This was found out in a study by the consulting firm IDC. 53% of companies have a separate budget for mobile apps or devices. By 2016, 82% of respondents expect further increases in budgets.
Above all, mobile security is the most important topic in 2015. Also, themes as Choose Your Own Device (CYOD) and Bring Your Own Device (BYOD) become more relevant.
The goals for the majority of companies are centered around the optimization of business processes. The potential of mobile technologies is thus more and more recognized. Especially for the German small and medium-sized businesses we see tremendous opportunities.
If your company does not yet have a mobile strategy, we recommend our white-paper “In 9 Schritten zur mobilen Strategie” (In 9 Steps to a mobile strategy), which can be downloaded free of charge at www.offensive-mobiler-mittelstand.de.